Daniel Vince

Social Media Associate


Igloo Turns Two! Celebrating Our 2nd Year Bringing Smart Energy to UK Homes

It’s been a whole two years since our inaugural Igloo customer came aboard and officially cemented us as the UK’s newest energy supplier.

Since then we’ve achieved some incredible things, including growing our customer base from double digits to tens of thousands and securing government funding to develop our new energy saving platform.

So, we want to take a moment to reflect back on what a phenomenal second year in business it’s been for Team Igloo.

But first…

We’d like to pay homage to the reason we’re still here after two years, our loyal (and lovely) Igloo customers.

From day one, our customers have supported us every step of the way, helping us get to the final of the CHARGE Awards (more on that later) and believing wholeheartedly in everything we do.

So thanks to everyone who’s put their trust and their energy supply in our hands over these past two years. We’ve made energy in the UK more affordable, smarter and rewarding, but we’re far from finished yet because more exciting things are on the horizon for year three.

In the meantime, here’s a little look back at some of the standout moments for our team and customers over the past 12 months.

Making Headlines and Topping the Charts

Last year saw us shortlisted in the CHARGE Energy Branding Awards, which culminated in a prize-giving ceremony in Reykjavik, Iceland. While we didn’t win the gong in our category, we were the only small energy company in the running for Best Challenger Brand – an achievement all of Team Igloo remains incredibly humbled by.

One place where we did achieve top status is the App Store. Yes, after much customer praise and positive user feedback our Igloo app has maintained the title of the App Store’s #1-rated energy supplier app. We’ve also made headlines this year with mentions in The Telegraph and on ITV News to name a couple, together with this great feature article in City AM.

And just in time for our birthday celebrations, the guys over at the Startup Van interviewed our CEO and co-founder Matt Clemow, the full interview can be viewed here and looks at how we do things differently as a supplier.

Giving Back to Our Customers 

At Igloo we’re forever seeking out new ways to deliver an exemplary energy experience for our customers and this year was no exception. As well as introducing our new Me and My Home service, giving customers personalised advice around lowering their energy usage, we also rolled out our Refer-a-Friend rewards scheme, which credits Igloo customers (and anyone they sign-up) with £50 to their Igloo Reward Account.

But that’s still not all. We launched new features and updates to our (number #1 rated) Igloo Energy app, along with our new Igloo Smart EV app for electric-powered vehicles. The app allows Tesla drivers to select the best times to charge their car (thereby lowering carbon emissions) and also earn a £5 coffee gift card for every 10 charges made.

These products represent a fraction of the innovative ways we apply new technology to help lower our customers’ energy consumption and their environmental footprint, and in year three we will supplement these schemes with even more smart tech solutions.

On top of these product launches, we also recently lowered our prices, making our one simple tariff even better value for customers, you can read more about the decrease here.

Placing in the Top Five UK Energy Suppliers for Customer Service

This year, Igloo was included in the Citizen’s Advice Customer Service Ratings for the first time, and we’re proud to say we made it into the top five. Our overall score ranks at 4.1 stars (out of a possible 5), ahead of many of the “big six” suppliers.

These ratings take into account elements of customer service such as average call wait times and billing. So we’re thrilled to receive such a high placement on the scoreboard, our very first time out of the starting blocks.

Of course, that doesn’t mean we’re satisfied to carry on as we are (c’mon, this is us after all). So in year three we’re going to be reflecting on our Citizens Advice score (and our 8.6 Trustpilot rating) to find ways of making our customers even happier than we already do. Because, that’s what makes us happy too.

Growing the Team and Our Capabilities

Our customer base and reviews scores weren’t the only things to increase in our second year; we’ve also grown in talent too. Adding even more team members to our intrepid Igloo family and strengthening our in-house resource (not only) in numbers but experience too.

In fact, we’ve multiplied so much that we had to bid farewell to our first Igloo office and start afresh in a brand new home (just a few doors up). But even though we’ve grown bigger and better we’re not at a capacity yet. So if you share our passion for improving energy standards, and have something special to bring to the table, take a look at the roles we’re currently recruiting for here.

Securing Investment and Support 

We always knew we weren’t the only ones with an appetite to champion much-needed change in the energy industry, and this year we’ve seen our cause bolstered by a flood of financial support.

Our first crowdfunding campaign with Seedrs exceeded its target, eventually raising over £600,000 from investors based across 26 countries. But the love pouring in for team Igloo didn’t end there. On top of this round of investment we also received a cash injection in the form of two government grants. Giving us a further £1 million to put towards developing our energy saving platform.

We have some truly exciting things planned for this investment, hinging around ways to reduce household emissions and save energy customers even more money. We’ve been working in partnership with the University of Southampton and University College London to develop these technologies, based on customer feedback we’ve collected at Igloo, and we can’t wait to bring you more updates on our progress as the project takes shape.

It goes without saying that we’ve had a great year two at Igloo (dare we say, even better than our first) and that’s something we knew would be hard to top.

But the Hard Work Isn’t Over Yet…

As we’ve hinted there’s a lot more to be revealed in year three, including more new products and the rollout of our next generation smart meters, so while the energy industry might be going through a turbulent time right now, we’re making sure the future (for Igloo customers at least) looks bright.

To our existing Igloo customers and recent investors, thank you once again for your loyalty, belief, and support. We’re still here because you are, so here’s to the next chapter in the journey and even greater things on the horizon for year three.